Gimmicks get a bad rap. Often they are associated with snake oil, paying too much for cheap goods, and smarmy salesmen who just want to take your money and give you little in return.
It’s true, there’s a lot of gimmicky stuff out there that ain’t worth the package it comes in. But gimmicky doesn’t automatically [...]
Posts Tagged ‘marketing’
The Art of the Gimmick
2 Myths About Mainstream Media
Wow – people are really all a-buzz about mainstream media’s latest foray into the world of social media, eh? I’m seeing lots of different viewpoints and some great conversations. In fact, I’d say that social media is really showing it’s stuff right now – the community is out in full force, in one way or [...]
Why It's All About Stories
I met someone for the first time recently. They asked me “What do you do?”.
The story of what I “do” has changed over the years. I used to just say “I work for [insert company name here].” Then after a while, I started to identify more with the actual work I was doing. “I’m a [...]
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